Distell appoints Stonewall+ as joint lead digital agency

Stonewall+, the Digital Marketing agency, has been jointly awarded the Distell account after a highly contested six-way pitch process. Distell is looking to refresh its digital marketing portfolio and integrate the role that digital plays within the broad communications mix.
Stonewall+, along with Quirk, was appointed to lead Distell's digital marketing strategy and execution, including CRM and social media. The pitch, conducted by Yardstick, included Ikineo, ClickThinking, Trigger, Liquorice and Quirk within its shortlist of agencies.

"This is a massive account gain for us and one that we're exceptionally proud of," says Ben Wagner, CEO of Stonewall+. "The pitch shortlist included us as a late starter and we had to make up two weeks of lead time that the other agencies benefited from. Our team has been well rewarded for their efforts and we believe our mix of strong consumer insights coupled with exciting creative conceptual thinking and sound online media expertise paved the way to winning this account.

"It is refreshing to see prospective clients looking to full service agencies rather than splintering their efforts with multiple partners and suffering from a disjointed approach and outcome."

Lara Bryant, Client Service Director, adds: "We've looked to consolidate our client base to one that embraces long-term commitment, rather than a project based viewpoint, and feel that this allows us to demonstrate meaningful strategic results over time. It's also a relationship approach which suits the medium and equally encompasses our strength in offering a full service solution."

Ben Wagner continues: "We've been careful in selecting what accounts we pitch on and this is paying dividends to our business. Our portfolio is proving our worth as an agency and now contains an enviable mix of leading brands across multiple industry categories.”

As part of its appointment, Stonewall+ will be relinquishing its current relationship with brandhouse due to a conflict of interest.

About Stonewall+ Digital Marketing

Stonewall+, The Digital Marketing Agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Checkers, Distell, DStv, Exclusives, General Motors, Investec, MTV, Nashua Mobile, Neotel, Nedgroup Investments, Nestlé, Old Mutual, PricewaterhouseCoopers, Sea Harvest, Shoprite, Siemens, Unilever, Red Bull and Vodacom. Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them.

Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications. With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.

5 Mar 2010 11:17