[The Digital Edge] The state of online media buying

This week's Digital Edge takes a look at the South African online media buying landscape to see how this part of the industry operates. In England, media budgets for online eclipse those of television, a seemingly growing trend internationally.
Locally we speak to Richard Sidersky of Aqua Online to get an agency perspective, Stijn Smolders of Habari to speak on the new local Facebook offering and finally Nikki Cocroft of the OPA to give an industry overview.

We look at the roles of publishers, creatives and governing bodies in the rapidly growing online advertising space.

Download the episode from www.thedigitaledge.co.za ON MONDAY FEBRUARY 22nd AT 12PM.

19 Feb 2010 08:58

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