Stonewall+ opens the batting for Chevrolet

Quit fanning braai smoke, glugging plastic jugs of beer and chirping Jacques Kallis from the boundary line... get in the game, people! Stonewall+, The Digital Marketing Agency, has created a first-ever 3D flash cricket game. By logging onto the Chevrolet Warriors website, or, visitors are challenged to stash their fanboy status and have a go at being virtual players.
The Cricket Boot Camp environment is a replica of the Warrior's home pitch, and participants get to enjoy a digitally enhanced, authentic cricket experience. Fans can opt to play the game as individuals, or compete against others. The challenge aspect stimulates the site's social media component, whereby users can challenge friends via Facebook and Twitter. Batting, fielding and bowling scores are tallied on a leader board and prize incentives such as signed memorabilia and the grand prize of tickets, travel and accommodation to the Standard Bank Pro20 final, reward the most skilled players.

“The Boot Camp game is an authentic, fun and engaging way of leveraging Chevrolet's cricket sponsorship. And for the loyal fan, it is an opportunity to engage with the game they love in an environment that they can relate to,” says Andy Ellis, Creative Director at Stonewall+.

“The site has raised the standard of online flash gaming by employing a real-world physics implementation in a 3D environment. This approach provides a richer user experience in comparison to traditional 2D flash gaming platforms currently found on the web. What's not to love?”

The game has been met with an enthusiastic response, currently tallying over 7700 games played since the game launched in November 2009. The Chevrolet Boot Camp website is proof that digital marketing is a dynamic and beneficial support to traditional marketing initiatives, brand sponsorships and extensions.

About Stonewall+ Digital Marketing

Stonewall+, The Digital Marketing Agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Checkers, brandhouse, DStv, Exclusives, General Motors, Graham Beck Wines, Investec, MTV, Nashua Mobile, Neotel, Nedgroup Investments, Nestlé, Old Mutual, PricewaterhouseCoopers, Sea Harvest, Shoprite, Siemens, Unilever, Red Bull and Vodacom. Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them.

Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications. With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.

23 Feb 2010 13:31