Saving lives: one click at a time

When last did you read an HIV and AIDS stat? The issue appears to have lost its headline appeal. Information overload may have overexposed one of the most devastating human afflictions of all time. Like did you know that an estimated 5.2 million people were living with HIV and AIDS in southern Africa in 2008, more than in any other country in the world? HIV and AIDS is too rampant to be swept out of sight and mind.
Stonewall+, The Digital Marketing Agency, have created MTV base's new TV show website, The site is directly linked to the TV show and forms part of a worldwide movement to encourage young people to change their sexual and social behaviour. The real-life dramas are shot and produced in Kenya, Trinidad, Tobago and Ukraine.

The website provides video links to all the latest updates and gossip from the set. A blog for fans to interact with the TV characters, profiles, gallery, exclusive behind-the-scenes footage and a community for young people from around the world to share their stories. Vital information about HIV, from condom use and circumcision to testing for HIV and living with HIV is also on offer.

Says Jacques Nel, Stonewall+ MD, ”We are honoured to have played a role in MTV base's initiative to help educate young people about HIV. We hope the website provides a platform for many people around the world to share their experiences and thoughts so they can help save themselves and the lives of others.”

The conversation platform has also been extended to include the following social networking environments:

About Stonewall+ Digital Marketing

Stonewall+, The Digital Marketing Agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, brandhouse, Checkers, DStv, Exclusives, General Motors, Graham Beck Wines, Investec, MTV, Nashua Mobile, Neotel, Nedgroup Investments, Nepad, Nestlé, Old Mutual, PricewaterhouseCoopers, Sea Harvest, Shoprite, Siemens, Unilever, Red Bull and Vodacom. Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them.

Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications. With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.

15 Jan 2010 12:08