[The Digital Edge] Alternative reality games

In this week's episode of The Digital Edge we look at the relatively new and underground web phenomenon of Alternative Reality Games (ARG).
By blurring the boundaries between real world and online space, an ARG creates an immersive game experience that you need to experience to truly understand. Companies that have used an ARG to promote themselves online include McDonalds, Audi and movies such as the recent Batman movie. These ARG's have even successfully won awards at Cannes for innovative work.

We speak to some designers of both local and international ARG's to understand the mechanic behind these works and to find out what it takes to get involved in one or whether your brand could use such a device.

Download the episode from www.thedigitaledge.co.za ON MONDAY NOVEMBER 9th AT 12PM.

9 Nov 2009 12:38

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