In this week's episode of The Digital Edge we take a look to see what is being done to promote South African tourism online. While internal marketing for South Africa tends to be done on radio, print and TV adverts there is a strong push internationally to promote the country via the Internet. Realistically, international visitors have the choice between going to a travel agent and using the Internet for their information.
We speak to William Price, e-marketing manager at South African Tourism, to see what the organisation is doing to promote South African tourism interests online.
How do we as South African's use the Internet to turn around the world's perceptions that our country is crime-ridden and we ride to work on elephants and lions? Find out in this week's episode of The Digital Edge.Download the episode from www.thedigitaledge.co.za ON MONDAY OCTOBER 5th AT 12PM.