[The Digital Edge] Blogging goes mainstream

Issued by: NATIVE VML | 14 Aug 2009 10:14
As the amount of Internet connections in South Africa slowly grows, more and more interest groups are coming online and publishing their content for all to see. Blogging provides a voice for these people and allows them to promote their opinions, services and often agenda. What seems to be a growing trend these days is that individuals that previously had a personal blog are using Twitter as their soapbox and at the same time, blogs are moving into the opinion piece and thought leadership arena.
[The Digital Edge] Blogging goes mainstream - NATIVE VML
Does this mean blogging is moving away from fluffy "dear diary" style sites and more towards semi-professional journalistic pieces and if so, is this even a good thing? The reality is that blogging has only rarely rivalled proper researched journalism but this is rapidly changing.

In this week's episode of The Digital Edge we take a look at some South African websites that retain a blog style layout while at the same time are offering progressively more and more professional content by providing a platform for young journalists and writers. These semi-professional online magazines are rapidly growing in popularity and this week we take a look at the people behind these platforms and how they're creating a niche for themselves.

14 Aug 2009 10:14


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