Does this mean blogging is moving away from fluffy "dear diary" style sites and more towards semi-professional journalistic pieces and if so, is this even a good thing? The reality is that blogging has only rarely rivalled proper researched journalism but this is rapidly changing.
In this week's episode of The Digital Edge we take a look at some South African websites that retain a blog style layout while at the same time are offering progressively more and more professional content by providing a platform for young journalists and writers. These semi-professional online magazines are rapidly growing in popularity and this week we take a look at the people behind these platforms and how they're creating a niche for themselves.