[The Digital Edge] The Digital Loeries

Despite years of isolation, South African advertising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we've only recently been bombarded by companies that work purely in the digital space. Due to this connectivity shortcoming, we've lagged behind compared to the rest of the world. While South African adverts have had some success at the international Cannes Lions Awards (with a print and radio win this year), not a single entry on this year's Cyber Lions shortlist was a South African campaign.
Our local version of the Cannes Lions Awards, the Loeries, are being awarded at the end of September, a mere two months away. On the 23rd of July the Digital Awards judging takes place in Cape Town. For this episode we'll be speaking to the judges and the organisers to see how South African digital campaigns compare to worldwide trends as well as whether winning an award is good for an agency's business or whether it is just another gold statue for the mantlepiece.

Download the episode from www.thedigitaledge.co.za ON MONDAY JULY 27TH AT 12PM.

22 Jul 2009 15:26

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