[The Digital Edge] The Digital Loeries

Despite years of isolation, South African advertising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we've only recently been bombarded by companies that work purely in the digital space. Due to this connectivity shortcoming, we've lagged behind compared to the rest of the world. While South African adverts have had some success at the international Cannes Lions Awards (with a print and radio win this year), not a single entry on this year's Cyber Lions shortlist was a South African campaign.