Stonewall+ Media, the digital media agency, has been appointed by luxury car brand, Lexus South Africa, to manage the digital component of the New Generation Lexus RX350 and RX450h launch to the South African market in July this year.
Says Aaron van Schaik, managing director of Stonewall+ Media: "It has been a pleasure working with Lexus and their marketing team on this project due to the way the campaign was approached. All the players, ATL and BTL, traditional and digital, worked together to create a campaign that has been truly effective across the complete marketing mix."
Stonewall+ Media demonstrated its use of innovative digital tactics, creative concepts and powerful buying partnerships to optimally position Lexus at the forefront of sustainable motor vehicle technology in South Africa.
Stonewall+ Media's progressive approach to the rapidly expanding digital landscape and their understanding of the consumer's needs were essential in driving the campaign. It's this successful association that has complimented both Lexus's marketing strategy as well as Stonewall+ Media's repute as dynamic and innovative digital media and marketing specialists.
Says Dylan Kruger, Acting Head Of Marketing of Lexus South Africa: ‘With a vehicle as dynamic and interesting as the New Generation RX350 and the all new powerful hybrid RX450h a simple online marketing campaign would simply not do justice to the vehicle and brand. This was the challenge set to Stonewall+ Media to deliver results in an increasingly difficult economic environment, a task I know they succeed well in."
Lexus is known for product quality and customer satisfaction and while the Lexus RX350 promises a new level of adventure, one unbound by inhibition, the Lexus RX450h is the world's answer to sustainable transport that while as a hybrid vehicle it's both environmentally and economically friendly it does not compromise performance and luxury, attributes sought after by Lexus customers worldwide.
Stonewall+ Media functions as an independent digital media agency meeting the ever-growing, industry-wide need for integrated online media services to clients, brands, agencies and marketing communications companies.