The digital marketing agency Stonewall+ was recently chosen by brandhouse to re-launch its corporate website presence.
The project is being executed in partnership with Global Vision, leading marketing technology provider, who will be providing all back-end technology, whilst Stonewall+ will be responsible for digital direction, interface design and information architecture.
“This appointment is a major scoop for us in that we receive the privilege of working with a fantastic brand as well as an inspiring organisation,” says Jacques Nel, Stonewall+ Digital Marketing Managing Director. “It's also a privilege to be working with Global Vision, who has long served as brandhouse's marketing technology provider, and is a clear industry leader. We've had the pleasure of working with Global Vision before on projects for Investec and Nedgroup Investment, and are eager to create another piece of exceptional work together.”
Drawing inspiration from the progressive company culture that is brandhouse, Stonewall+ Digital Marketing began by conducting an extensive study to establish the competitive landscape into which the new brandhouse digital presence will be launched.
The strategic understanding of the brandhouse ethos and vision, and the digital marketing investigation - which also compared digital competitors along lines such as user experience, interactivity and adherence to industry standards - provide the basis for designing an interface which encompasses an inspired feel to truly represent brandhouse in the digital space, but also endorses user-friendly navigation and experience.
“The key objective for this project is creating a renewed online offering that firstly showcases the immense wealth of brands that make up the brandhouse stable, whilst also providing an accurate portrayal of the inspiring and dynamic corporate culture that is found within the company,” adds Adam Whitehouse, Stonewall+ Digital Marketing Creative Director.
Stonewall+, the digital marketing agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, brandhouse, Cadbury, Checkers, DStv, Exclusive Books, First National Bank, General Motors, Investec, JSE, MXit, Nashua Mobile, Neotel, Nedgroup Investments, Nepad, Old Mutual, PricewaterhouseCoopers, Sea Harvest, Shoprite, Siemens, Red Bull and Vodacom.
Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them. The need to provide a comprehensive online development strategy for clients has lead to the inclusion of Stonewall+ Media and Stonewall+ Intelligence in the Stonewall+ offering.
Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in four international Taschen publications.
With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.