[The Digital Edge] Is search engine optimisation evil? Is it only used to trick Google? We find out

SA's digital marketing voice takes a look at the contentious topic of Search Engine Optimisation to try discover whether it's used for nefarious purposes or not.
Search Engine Optimisation (SEO), also known as “getting your name to the top of Google” is a growing industry for those that can afford it. With Google spending millions on creating clever search algorithms many argue that SEO is merely a method of tricking those complex algorithms. The aim of SEO is to use these algorithms against Google to get ones content to the top of search terms. We ask the tough questions on whether this is cheating the system or helping to get the best content to the top of a Google search.

We speak to two anonymous SEO practitioners to see how they use their knowledge in an unscrupulous manner to promote the likes of online casino's and even remove websites from the Google rankings.

Also joining us is Rob Stokes, founder of South African SEO specialist Quirk. Quirk is a ten year old company that specialises in SEO for various clients. They aim to market your website by increasing the “searchability” of a site through SEO. We speak to Rob to get his, more positive, side of SEO.

In this week's episode tempers will flare, it's the SEO smackdown so don't miss it.

Download the episode from www.thedigitaledge.co.za.


About The Digital Edge:
The Digital Edge is a new weekly podcast, sponsored by Cambrient, aimed at promoting the new medium of Digital Marketing while providing a “voice” to this rapidly growing industry. The episodes of this online programme are available for download every Monday from 12h00, visit www.thedigitaledge.co.za.


About Cambrient:
Cambrient is a digital marketing services and Technology Company who has helped leading brands use the web as a marketing and business tool and produce meaningful digital success stories for more than 10 years. With a full service offering of strategic thinking, creative design and a proprietary technology platform, Cambrient is a complete outsourced digital solution for any larger corporate or dedicated web business wanting to build a strong brand and improve relationships with customers, employees and partners.

For more information visit www.cambrient.co.za or call 011 807 8570.

20 Mar 2009 12:51

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