[The Digital Edge] A critical look at online political tactics in South Africa

With the upcoming elections we are joined by two of South Africa's biggest political parties; the ANC and the Democratic Alliance to get an understanding of their online campaigns.
We're joined by Steyn Speed from the ANC and Anthony Hazell from the DA and give them a political style grilling on whether or not their current efforts are actually cheap copies of President Obama's online campaign. We dissect the good, the bad and the ugly of their sudden fascination with social media and whether an Internet focussed campaign can actually evoke passion from a generally non Internet enabled audience like South Africa. We talk social media, mobile and slander to name a few topics.

Our third guest is Vincent Hofmann, a blogger that has been highly critical of the DA's policies and hear his story of how aggresively the DA responded.

Download the episode from www.thedigitaledge.co.za.

About The Digital Edge:
The Digital Edge is a new weekly podcast, sponsored by Cambrient in association with Marketingweb, aimed at promoting the new medium of Digital Marketing while providing a “voice” to this rapidly growing industry. The episodes of this online programme are available for download every Monday from 12h00, visit www.thedigitaledge.co.za.

About Cambrient:
Cambrient is a digital marketing services and Technology Company who has helped leading brands use the web as a marketing and business tool and produce meaningful digital success stories for more than 10 years. With a full service offering of strategic thinking, creative design and a proprietary technology platform, Cambrient is a complete outsourced digital solution for any larger corporate or dedicated web business wanting to build a strong brand and improve relationships with customers, employees and partners.

For more information visit www.cambrient.co.za or call 011 807 8570.

13 Mar 2009 15:56