[The Digital Edge] Is digital marketing just gibberish?

South Africa's hottest new podcast - The Digital Edge - now in its fourth week - aims to provide the “big picture” thinking on digital marketing. In episode four the programme features more big agency perspective on the relevance and impact digital marketing.
The fourth episode of The Digital Edge features Y&R Chairman Yossi Schwartz with a unique and well informed take on just what digital is and will be in the next year.

“Last week we reported on industry stalwart Graham Warsop's resounding 'thumbs up' for digital, indicating the industry's acceptance of digital into mainstream adverting and marketing,” says Jarred Cinman, Software Director of Cambrient, sponsor of The Digital Edge. This week you can get a different taste from a Y&R perspective. It's guaranteed to get you thinking.

Also featured is a profile of newly launched digital PR company, Sentient Digital, the standard roundup of the Blogosphere by Heather Ford, and the inimitable Top 10 of digital marketing developments in South Africa.

The fourth episode of The Digital Edge will be available from www.thedigitaledge.co.za on Monday the 2 of February 2009 from 12h00.

3 Feb 2009 11:15

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