Stonewall+, The Digital Marketing Agency, recently designed a fresh new interface for DStv at www.dstv.com.
The project was a collaborative effort with Cambrient who handled the content management and web development component of the website. Stonewall+ was responsible for working out how to present the existing content with improved information architecture and a new design.
The Stonewall+ team was faced with a number of challenges, including:
how to present the extensive content offering simply and intuitively
how to cater to the wide interests of the entire DSTV audience
how to cross-promote a range of products, and
how to drive consumer calls-to-action.
The DStv.com website is critical to many aspects of the business; from helping subscribers plan their viewing across the more than 80 video channels through to potential subscribers to the DStv service who need a fast and simple method of selecting a subscription and hardware package that suits their pocket.
“As one of the world's leading Pay TV platforms we wanted to use one of SA's leading digital agencies and Stonewall+ was a perfect fit,” says Richard Fyffe, MultiChoice General Manager: New Media.
“We've had experience in designing media sites such as 5FM in the past, and had to draw on our expertise to create an interface that, firstly, didn't date and, secondly, invited the user to spend as much time on the site, all the while ensuring an intuitive and seamless environment,” says Adam Whitehouse, Creative Director of Stonewall+.
An innovative hybrid of Flash and Ajax web technologies was used to execute the creative vision, namely that the content be effortlessly exposed within an elegant interface that gives a sense of DStv's rich and constantly changing television channel offerings. Taking the internet constraints in South Africa and across the African continent into consideration, this was achieved while adhering to best-practice principles in terms of bandwidth and download times.
“We aimed for a balance between showcasing the TV programmes available on the DStv channels and promoting the bouquet of DStv products. This highlights the depth and breadth of the DStv offering and ensures that prospective customers browse product attributes easily and are able to make an informed purchase,” says Evan Milton, Strategic Director of Stonewall+.
The website is expected to grow in size and scope as new DStv products are introduced to the market in the near future. Stonewall+ and Cambrient have ensured that this growth can be accommodated on the website both in terms of the visual front-end and the technical back-end systems.
About Stonewall+ Digital Marketing
Stonewall+, the digital marketing agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Cadbury, Checkers, DStv, Exclusive Books, First National Bank, General Motors, Investec, JSE, Miller Genuine Draft, Mxit, Nashua Mobile, Neotel, Nedgroup Investments, Nepad, Old Mutual, PricewaterhouseCoopers, Shoprite, Siemens and Red Bull.
Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them.
Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications.
With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.
MultiChoice provides premium digital media entertainment, content and services to multiple devices which includes Pay TV subscriber services to over 1.5 million customers.
Its dynamic technology platform and excellent bouquet of channels, built around compelling and premium movie and sports channels has resulted in the company building a significant television business across South Africa, broadcasting more than 80 video, over 40 audio and over 30 radio channels and more than three interactive channels, 24 hours a day on its DStv platform.
MultiChoice also owns M-Net/SuperSport which deliver premium thematic channels and exclusive content to the growing number of subscribers. MultiChoice's newest company DStv Mobile, is currently investigating and trialing technologies that will play a significant role in the transmission of the 2010 World Cup; namely DVB-H (Digital Video Broadcast - Handheld). A mobile broadcast technology that allows for the digital terrestrial broadcast of live television channels to a mobile phone.
MultiChoice is one of the outstanding examples of a pioneering South African company, owned by Naspers, an international player providing entertainment, technology and e-commerce services.
MultiChoice's involvement in South Africa goes beyond its core business. Through its corporate social investment, the company actively participates in social transformation and through technology, enables individuals and communities to help themselves ultimately leading to growth of the economy of the country.
For Further Information: MultiChoice Marilyn Watson (External Communications Manager) 011 289 3062