The third episode of The Digital Edge features industry stalwart Graham Warsop, Chairman of the Jupiter Drawing Room, highlighting his views on the space and place for digital.
“With the marketing fraternity divided over digital marketing's significance and impact, we thought it relevant and very appropriate to speak to the advertising industry leaders about digital. And the feedback we have is quite unexpected,” says Jarred Cinman, Software Director of Cambrient, sponsor of The Digital Edge.
Warsop's perspective is uniquely interesting as it alludes to the strong impact digital is already making. During his interview with The Digital Edge, Warsop said, "The challenge we face as agencies is how we use the digital space as another channel, not the only channel but another channel.”
For the full story from Graham Warsop, a profile of newly launched digital PR company Sentient Digital, a roundup of the Blogosphere by Heather Ford, interesting items for the week and the Top 10 Twitter users in South Africa please visit www.the digitaledge.co.za
The third episode of The Digital Edge will be available from www.thedigitaledge.co.za
on Monday the 26th of January 2009.