Neotel chooses Stonewall+ to be its digital marketing agency

Neotel has appointed Stonewall+ as its digital marketing agency and will be responsible for the digital design work of all the Neotel business Units for the next three years.
Stonewall+ participated in a highly competitive tender process and was awarded the account after a detailed review. “We're naturally delighted to have secured a significant piece of business, but more so on the opportunity that Neotel provides to the local South African telecommunications market, and the responsibility on our side to carry this opportunity through into the digital space,” says Ben Wagner, CEO of Stonewall+.

Neotel is South Africa's first converged communications network operator and is dedicated to improving the way South Africans communicate. It is licensed as the country's first alternative infrastructure-based telecommunications provider, delivering a broad range of wire line and wireless data services to the wholesale, enterprise and consumer markets. Neotel is redefining the local telecommunications market and Stonewall+ will be ensuring that this brand and business imperative is executed through integrated digital marketing.

"We have to understand the unique and specific challenges of the South African telecommunications market, and we have to show how Neotel aims to challenge convention without compromising on world-class standards and service, so the project commenced with Stonewall+ establishing an in-depth understanding of the Neotel brand and offerings, and the organisation's needs across the corporate, consumer and enterprise business units," says Christiaan Liebenberg, GM of the Stonewall+ Johannesburg office, and the project director for Neotel.

As Neotel's agency, Stonewall+ will be tasked with creating and implementing a corporate online presence for Neotel's business divisions. Commencing with workshops with internal stakeholders to identify the business needs per division and determine how to represent these in the digital space in a user-friendly manner, the process now moves to the usability and wireframe phase before designs are created and implemented. The project will culminate in the relaunching of a user friendly Neotel website.

About Stonewall+ Digital Marketing

Stonewall+, the digital marketing agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Cadbury, Checkers, DSTV, First National Bank, General Motors, Investec, JSE, Miller Genuine Draft, Neotel, Nepad, Old Mutual, PricewaterhouseCoopers, SA Tourism, Shoprite, Siemens and Red Bull.

Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them.

Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications.

With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.

4 Nov 2008 15:17