Stonewall+ grooves with Virgin Festival by Virgin Mobile

Stonewall+ has launched the official website for the Virgin Festival by Virgin Mobile at
Virgin Festival, the leading international music festival is coming to South Africa, and was created to offer South African fans an exciting, interactive experience that lives up to the reputation of the Virgin Festival itself.

The website provides music fans a snapshot of what lies in store for festival lovers in December.

The site also serves as a comprehensive information base, offering the following features:

  • Band line-up
  • News updates
  • FAQ's
  • The "Global V-Pass" VIP tickets and international blogger competition
  • The Virgin Mobile "Road To V" competition for bands
  • Press information
  • Event Twitter feed
  • Official Facebook Group
  • Subscription to email updates

The website and online media creative was a collaborative effort with Am I Collective, who were assigned as brand custodians for the event, and who are responsible for the creative treatment of all marketing collateral.

“We had a great time working on this project and the user experience is something we're very proud of. This has been an excellent example of a multidisciplinary team working together and we look forward to seeing the positive impact of the online component on the Virgin Festival itself. It has also been a great pleasure to work with Virgin SA Brand Team, the Virgin Festival team at Big Concerts, and Am I Collective," says Adam Whitehouse, Creative Director of Stonewall+.

Stonewall+ Media were brought in to handle online media planning and buying in conjunction with Lieze Langford of Red Carpet Management and created a comprehensive online media plan to target music fans and the festival-going audience. Media exposure includes lifestyle, broadcast and music spaces, as well as targeted advertising across relevant social networks. The campaign reach extends further into the social media landscape, with a vibrant Facebook presence - and a dedicated "Tweet" update on Twitter.

Explaining why Virgin chose to launch Virgin Festival in South Africa, Sir Richard Branson said, "I love this country! In the last 12 years we have launched eight successful businesses in SA - we have over one million customers and 4,500 staff and it just makes sense to launch Virgin Festival here - especially as South Africa has some of the most beautiful Greenfield sites in the world. Live music is growing, it's a great way to connect with youth and it's something to be positive about." Regarding the "green" component of the Festival, he said, "I have asked the team to make this a 'green' festival (from on-site recycling to tree planting to offset the carbon emissions) and there will be strong links to Virgin Unite, our not-for-profit entrepreneurial foundation that tackles tough social and environmental issues."

As Sir Richard noted, "Let's face it - a music festival is good fun and Virgin's always been about having fun!" Stonewall+ Digital Marketing and Stonewall+ Digital Media are proud to be associated with this unique and iconic brand and to assist in bringing the excitement of the festival - and the build up to it - to life in the South African digital arena. Of course, the Stonewall+ studio team are also looking forward to an excellent day of music and lifestyle with Virgin Festival by Virgin Mobile in December.

About Virgin Festival by Virgin Mobile
The international Festival is one of the crown jewels of the Virgin Group, having been around since 1996. Globally, the 'Virgin Festival by Virgin Mobile' has given a platform to established, as well as up and coming talent, and South Africa is going to be no different. Bringing music to people's lives in a way only Virgin can, the inaugural event will see over 18 bands playing for almost 12 hours to an expected crowd of 60 000 between Johannesburg on 13 December and Cape Town on 16 December. For Durban fans, 5FM and Virgin Mobile will be bringing you some of the top artists from the Virgin Festival on 14 December. Tickets are already on sale through Computicket.

Confirmed artists

  • Snoop Dogg
  • Maroon 5
  • One Republic
  • Eddy Grant
  • Jozi
  • The Parlotones
  • Zebra and Giraffe
  • The Dirty Skirts

More artists are to be announced shortly on

More than just music

While the impressive music line-up will take centre stage, this is not all that Virgin Festival by Virgin Mobile has to offer. There's something for everyone with a feast of off-stage entertainment, including a food village. Virgin Mobile customers will have VIP access to various on-site activities.

About Stonewall+ Digital Marketing

Stonewall+, the digital marketing agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Cadbury, Checkers, DStv, First National Bank, General Motors, Investec, JSE, Miller Genuine Draft, Nepad, Old Mutual, PricewaterhouseCoopers, SA Tourism, Shoprite, Siemens and Red Bull.

Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them.

Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications.

With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.

23 Sep 2008 15:06


Virgin Festival-
Hi Guys...

In an attempt to get virgin festival website ranking we're trying to get some links to the site.

If at all possible could you please add link text on this article linking back to our site:

Virgin Festival Cape Town & Virgin Festival Johannesburg all linking to

Steven (
Posted on 6 Oct 2008 16:52