Stonewall+ scoops new key accounts

The digital marketing agency Stonewall+ has rounded off the first half of 2008 with great success in new business gains, enjoying working with new clients across the fields of retail, financial services, professional services and risk management.
Stonewall+ Digital Marketing has gained seven new key accounts including the Shoprite Group's Shoprite and Checkers websites and digital communications, ISP providers Wireless Dimensions, Pricewaterhouse Coopers, Pasco Risk Holdings, Capitec Bank and HBD Venture Capital.

"An agency is always excited about new relationships and a chance to grow the business but, in addition, we feel that the diversity of these new accounts proves that the South African market is starting to mature - companies have realised the importance of a digital presence, integrated digital marketing and campaigns running according to defined return-on-investment analytics," says Ben Wagner, CEO of Stonewall+.

(1) Shoprite (Shoprite Group)
Consumer website and ongoing digital marketing campaigns, including strategy.

The Shoprite Group of Companies is Africa's largest food retailer, with Shoprite Holdings Ltd a public company listed on the JSE and operating in 17 countries across Africa, the Indian Ocean Islands and southern Asia. The Shoprite chain targets middle-income customers in the LSM groups 4 to 7, providing its customers with low prices. The new consumer website is a unique venture into a market that has been historically ignored by South African internet marketers. Stonewall+ engaged with the brand from a customer research level through to technical implementation and ongoing strategy and campaigns.


(2) Checkers
Regular updates for consumer website; ongoing dedicated campaign work.

The Checkers brand and stores were acquired by the Shoprite Group in 1991. Checkers shops operate throughout South Africa and Africa and focus on fresh produce, and choice food items - including wines, meats and cheeses - targeted at the upper-income customer in the LSM groups 7 to 10. The Checkers website forms part of an ongoing strategy of brand differentiation, and dedicated campaigns have been run for wines, an in-store cheese festival, the Good Food And Wine Show and the company's Woman Of The Year award winner, amongst others. Stonewall+ enjoys an ongoing strategic and implementation relationship with Checkers.

See http:///

(3) Pricewaterhouse Coopers
Website consultation and recommendations.

Pricewaterhouse Coopers is a global leader offering professional services across assurance, tax and advisory lines of service, and with multiple industry and cross-industry services. Services include accounting and regulatory advice, tax-related legislation and regulations and advice and assistance based on financial, analytical and business process skills. Clients include corporations, government bodies and intermediaries. Stonewall+ is engaged in an extensive website consultation project, including trends presentations.

The consultation and recommendations are the initial process at the start of an ongoing relationship.

(4) Pasco Risk Holdings
Information architecture, website redesign and content update system.

Pasco Risk Holdings is a highly-specialised, global risk consultancy assisting clients with tailored custom-designed strategic, managerial and operational decision insights in frontier markets and high-risk environments in Africa, South America, the Middle East, the Indian sub-continent, Asia and Eastern Europe. They are involved in risk management, advisory, intelligence and forensics services. Following a corporate re-branding exercise, Stonewall+ was involved from conception to completion of the new website which served to re-position the client within the local and international market, and enhance the brand.


(5) Capitec Bank
Ongoing strategic and creative campaign recommendations.

Capitec Bank is a retail bank providing accessible and affordable banking facilities, with Capitec Bank Holdings Limited established in 2001 and listed on the JSE in 2002. The bank focuses on unique products and services using world-class technology, enabling a streamlined, low-cost service platform that drives high volume efficiency. In keeping with the bank's stated commitment to the innovative use of technology to provide banking in a manner that is convenient and personalised, an increased focus on digital marketing is being explored.

Stonewall+ is involved in direct marketing campaigns and roll-out at a creative and strategic level.

6) HBD Venture Capital
Information architecture, website redesign and content update system.

HBD Venture Capital was established by Mark Shuttleworth and invests in early stage South African companies with high growth potential. It takes its name and philosophy from the phrase on ancient maps denoting unexplored territories: "Here Be Dragons". HBD offers financing, provides managerial and strategic support and a unique network that opens opportunities for companies. Stonewall+ re-looked the HBD website architecture, provided an appropriate top-tier redesign and an easy to use content update system.

See, which launches mid September.

(7) Wireless Dimensions (Pty) Ltd
Web2.0 design, optimised information architecture, real-time statements and company blog.

Wireless Dimensions specialises in whole selling internet service provider (ISP) services to resellers who then sell them to the public. For business clients, the company also offers top-of-the-range and tailor-made Linux services, VPN solutions, hosting services, IP-PBX telephony, network security and anti-spam solutions and customised wireless hotspots. For individuals, Wireless Dimensions offers cost-effective ADSL packages and free fax-to-email. Stonewall+ developed the company's new website with a modern "Web2.0" design interface, and employing optimised information architecture to provide clear, accurate and informative content to clients and channel partners. Post-login features include channel partner statements, updated in real time, and white label login for reseller customers from the newly acquired domain. A company blog is slated for September release.



About Stonewall+
Stonewall+, the digital marketing agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Cadbury, Checkers, DSTV, First National Bank, General Motors, Investec, JSE, Miller Genuine Draft, Nepad, Old Mutual, PricewaterhouseCoopers, SA Tourism, Shoprite, Siemens and Red Bull.

Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them. Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications.

With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.

8 Sep 2008 17:25