The digital marketing agency Stonewall+ recently launched a website for a newly formed creative agency - TypeFace Media: www.typefacemedia.co.za
. The agency is a partnership between the ex-Men's Health
magazine Editor and Creative Director, Andy Ellis and Piers Buckle.
“The guys approached with us with a crazy idea that they felt represented their light-hearted natures but also conveyed a strong sense of free and creative thinking. The end result is a direct reflection of the enthusiasm and creativity that TypeFace Media is looking to add to the market,” says Adam Whitehouse, Creative Director of Stonewall+.
The site is built entirely in flash, showing off content within a conceptual navigation, which is encountered after experiencing a bizarre assimilation of the brand identity as an introduction, complete with sound effects and animation. The content interface is interspersed with random acts of lunacy, an interesting “Sound Off” feature and a wandering penguin!
“We spent hours doodling words, sketching cartoon characters and, in pure frustration, ended up making an animated movie of the imagined homepage. Stonewall+ took the idea and applied it to the digital environment in a way that improved and lifted the concept's practicality way beyond our expectations,” said the TypeFace media duo.
The website is designed to grow with the agency as a business tool by containing interactive elements such as a blogging platform that allows the partnership to highlight current projects and to share their creative thoughts and ideas.
Stonewall+, the digital marketing agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Cadbury, First National Bank, General Motors, Investec, JSE, Miller Genuine Draft, Nepad, Old Mutual, SA Tourism, Siemens and Red Bull.
Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them. Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications.
With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.