The website aims to become the leading online destination for all wellness-related lifestyle content, allowing community members to seek and find anything from balanced eating programmes and massage therapists to cycling clubs and tips on cutting down your golf handicap.
“The Lifestyle Dynamics offering is centered on the rapidly growing demand for relevant lifestyle management information in our country. Focused on three vital sectors: Health and Wellness, Personal Image and Sport and Fitness, Lifestyle Dynamics has created a marketplace where members can access the lifestyle products and services offered by an exclusive portfolio of service and product providers,” says Dimitri Simitopoulos, founder of the Lifestyle Dynamics brand and concept.
With the site themed according these three primary channels, content is aimed at providing the Lifestyle Dynamics community with relevant information, coupled with personal tools to offer members an interactive way of gauging how their lives are being managed in today's stressful times.
“The Lifestyle Dynamics project has been an exciting and rewarding one because it is underpinned by a community-driven understanding of lifestyle whose time has come. It is also particularly interesting working with a start-up internet business, which differs fundamentally from working with established corporate brands. We're creating tools to link like-minded, lifestyle-focused individuals and using ROI-driven web marketing to create the market penetration we've set out to achieve,” says Evan Milton, Strategy Director of Stonewall+.
“Our extensive network of partners empowers members with knowledge to improve their quality of life by connecting them with specialists in these sectors, including therapists, practitioners, personal trainers, product manufacturers and retailers - and saves them money in the process,” adds Simitopoulos
Lifestyle Dynamics offers its community members the option of a free or paid membership, and provides an extensive network of benefits through its service and product partners, together with an array of interactive website features. These include Lifestyle Diary, Events Calendar, Discussion Forums - and related special offers and discounts.
Stonewall+, the digital marketing agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Cadbury, First National Bank, General Motors, Investec, JSE, Miller Genuine Draft, Nepad, Old Mutual, SA Tourism, Siemens and Red Bull.
Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them. Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications.
With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.