The website is themed in line with the brand campaign of “Play Nice”, whereby couples challenge each other for the use of the car, and use the traditional game of Rock, Paper, Scissors. Stonewall+ encapsulated the theme by developing an online version of the game, which allows registered users to challenge other Captiva fans, or to face off against the computer in a game. The site also plays a crucial role in promoting the new vehicle's attributes in a manner that serves to increase test drives and reinforce Chevrolet's entrance into a heavily traded industry segment.
“We're thrilled to be working on General Motors, a mega-brand in terms of stature and size. We hope that our experience in this market can yield the success and results that they're seeking, in terms of launching the vehicle, encouraging test drives and to build the Chevrolet brand,” says Ben Wagner, CEO of Stonewall+.
The site acts as an important research source for prospective clients, and utilises a combination of SEO, SEM and online marketing methods in ensuring targeted traffic that serves the user with succinct vehicle information, interactive tools in order to maximise test drive and sales potential.
Stonewall+, the digital marketing agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, First National Bank, General Motors, Investec, JSE, Miller Genuine Draft, Nepad, Old Mutual, SA Tourism, Siemens, and Red Bull.
Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them. Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications.
With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.