Stonewall+ recently launched the new online presence for Graham Beck Wines, www.grahambeckwines.com
. The project was a close partnership with the marketing division of Graham Beck to design a site that met strong brands requirements, and that ultimately pushed beyond the norm of a conventional winemaker's website.
“We wanted to develop a user experience that broke with convention, and that provided the visitor with a multitude of creative hooks to ensure longer browsing sessions, which in turn broadened the users knowledge and interaction with the brand,” says Adam Whitehouse, Creative Director of Stonewall+.
The interface design reflects a unique representation of the brand, its legacy and product, through the use of a visually-rich Flash front-end that marries styled animated elements that enable the user to experience a rewarding visitor experience. The site resides on a robust content management system that easily allows for seamless content updates, whilst offering the benefit of representing the front-end in both a flash and traditional html interface. This allows the site to be viewed on an option of low or high bandwidth settings, which again take the user into primary account.
Stonewall+ will now continue in developing a trade extranet, which is a closed online channel to which Graham Beck can further extend it local and offshore reach.
Stonewall+, the digital marketing agency, serves world-class companies and marketers such as the JSE, Siemens, Investec, 5FM, SA Tourism, Red Bull, First National Bank, Miller Genuine Draft, Old Mutual, Graham Beck Wines, SEAT Cars and Aspen Pharmacare.
Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that builds brands and transform the way in which people interact with them.
Founded in 1997, Stonewall has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications.
With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands.