702 OUTsurance points people will continue easing traffic in Joburg as their contract has been extended for 18 months.
Over the past four to five years, the Pointsmen have become an integral part of motorists' lives, relying on them to get through the increasing congestion on a daily basis.
The project started in August 2005 with 21 static points people and grew to include 10 mobile points people one year later. Their staff complement has grown along with their reputation and there are now 130 points people around the city, easing congestion, and quelling tempers in the traffic.
Colleen Bekker, Managing Director of Traffic Freeflow, says, “We are truly grateful that we have been given the extension, and would like to thank MMC Ndhlovu for her faith in the project and OUTsurance for their continued support on many levels.”
Aki Anastasiou, Talk Radio 702's traffic reporter was the first to praise the concept and all those people involved. “The project not only contributes to the upliftment of people from underprivileged communities, but it has also proved to be a sustainable solution to improved traffic flows within the streets of Joburg.”
John Robbie, Talk Radio 702's breakfast drive host, highlighted the success of this project as a partnership between big business, local government and the media “to make a huge difference to people's lives”.
He was referring to the collaboration between the City of Joburg, specifically the Johannesburg Metro Police Department (JMPD) who train the staff, Traffic Freeflow who owns and manages the project on a daily basis, and its sponsors. OUTsurance, the project's launch, lead and largest sponsor, together with various other smaller sponsors fund the running costs. 702 is the appointed media partner, providing invaluable real-time information about where the problems are from their listeners through their dedicated traffic desk.
For further details on the project visit: www.trafficfreeflow.co.za www.outsurance.co.za