The Voodoo Lounge in Linksfield was recently transformed into a scene reminiscent of the popular quarterly All Africa Poker Tournaments held in Swaziland. The currency on the night however, was not cash but knowledge, as guests were shown how to tell their full houses from their royal flushes.
In a bid to unlock the secrets of this rapidly growing card game, the All Africa Poker marketing team holds entertaining training events attended by celebrities, the media, and winners of its SMS competitions flighted on local radio stations. Most of the guests are either new to the game or not yet particularly good at playing.
To facilitate the Voodoo Lounge poker experience, the All Africa Poker marketing team brought in Full House Events, known for its professional and exclusive poker-themed evenings which are frequently used by corporates to entertain and network with discerning clients.
With its skilled dealers, experienced tournament hosts and stylish poker accessories, Full House Events created a mock tournament environment where amateurs could pit themselves against the pros, as well as poker-playing celebs like Barry Hilton and Alex Jay, who hosted the Voodoo Lounge event.
With no money changing hands, the evening was the perfect training opportunity for guests wanting to improve their game. Along with the commentators from the All Africa Poker channel on DStv, expert poker players in their own right, Full House Events' mentors demystified the game for guests.
“By the end of the evening, half the players in the room who'd moved up to the final table came from the ranks of the novices,” says John Paul Waites, marketing manager of Full House Events. “Between ourselves and the All Africa Poker team, we managed to convert beginners into players worthy of the final table. And in keeping with our current record, the final table featured two ladies amongst the final eight players, one of which finished in second place.”
Waites concludes: “Full house Events is proud to have been chosen by All Africa Poker, pioneers of the game, to power their media and celebrity training event.”