Volcano Advertising's new corporate identity revamp and communications campaign for Cellini international has resulted in record-breaking sales for the recently introduced 2006 Collection.
The new Cellini Corporate Identity reflects the contemporary personality and tone of the innovative brand essence and positioning created by the agency, while the advertising campaign was not only recognised at the recent Creative Circle Awards, but has also received overwhelming praise from Cellini offices worldwide.
Volcano's new campaign exemplifies Cellini's philosophy to provide travellers and business executives with superior quality, lightweight and contemporary styling - just some of the features that have made Cellini one of today's most sought after luggage brands.
Cellini's 2006 Collection once again demonstrates its leadership in design innovation with exciting attributes like those introduced in the new product range. This is evident in the development of the unique Cellini Microlite range of Carry-Ons whose lightweight construction patent has been registered worldwide.
Cellini's corporate design discipline has also been well received by retailers nationwide and has subsequently been applied throughout all Cellini branded communications, including branding on merchandise, in-store point-of-sale and signage at Cellini flagship stores.