Volcano Advertising, one of the leading independent agencies in the country, has been nominated for four awards in this year's Loeries, for the Garmin Fitness "Glory" campaign.
Garmin Distribution Africa's (Pty) Ltd (GDA), the global leader in lifestyle and navigation based technology, in partnership with Volcano Advertising, launched the Garmin Fitness brand on the back of an explosive campaign in late 2010.
"It is quite true about the saying that there is no second chance at making a good impression," said Francois Boshoff, Volcano Advertising's Creative Director. "That is why we wanted the concept for the Garmin Fitness campaign to be thought-provoking in order to cut through the clutter and grab your attention. In true Volcano style, the campaign has sparked conversation."
Nominated in four categories including Cinematography, Art Direction, Special Visual Effects and Editing categories - the campaign was developed by Volcano Advertising, Egg Films and Sinister Studios.
"It is quite the achievement for one ad to receive so many nominations. I believe this is an outstanding example of how a simple idea saw three highly creative organisations successfully converge to produce an innovative and highly entertaining advert that is achieving amazing results for Garmin," said Francois.