On Thursday, 21 April 2011, Volcano Advertising was awarded the prestigious 2011 Tony Koenderman Finweek AdReview Award in the Outstanding Performance (Integration) category for the Garmin 2009/2010 brand campaign.
Arguably the leading independent agency in South Africa, The Volcano Group has quickly scooped up accolades for its exceptional approach to both creative and strategic client requirements. In the case of the Garmin campaign, the agency was briefed to develop an integrated advertising campaign, aimed at directly communicating the brand's value-add to consumers, and further strengthening its positioning within the local South African market as category leader. The campaign launched with two TV commercials, the first depicting the wildebeest's migration across the Serengeti, followed by the migration of salmon upstream, both communicating that "Nature relies on Instinct. For everyone else there is Garmin."
"We pride ourselves on delivering results for our clients. Attention is paid to clients' needs and a firm understanding is first achieved before moving forward with the strategic and creative executions. In the case of the Garmin campaign the objectives were clear. The agency set out to develop a fully integrated campaign with a multitude of touch points," commented Volcano MD - Paul Jackson.
Jackson continues, "Volcano is a well-established through-the-line agency, with a dedicated team of 65 staff members in multiple disciplines from strategy, research, creative, client service, project management, production through to PR and other amplification touch-points. It is a real honour to be recognised by Tony Koenderman and the AdReview team."
The agency was also among a short list of agencies vying for the coveted 2011 AdReview Agency of the Year award, a first for Volcano.
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