With the closing date of 15 December 2008 looming, professional photographers and photography students have less than two weeks to submit their entries for the Profoto Awards.
The aim of the competition, presented by the Professional Photographers of Southern Africa (PPSA) and sponsored by Sony a (pronounced Alpha), is to recognise and promote photographers for their skills and dedication to the industry. Already the Profoto Awards has attracted the largest number of participants since its inception, which fully justifies its reputation as the most prestigious and influential photographic competition on the continent.
The Sony Profoto Awards is the only competition for professional photographers in Southern Africa. According to Pieter de Ras, President of the PPSA, photographers in SA don't have a platform where they can judge their abilities. “It is only when you participate in such a competition that you can really judge the standard of your work and how it compares with that of other professional photographers within the industry,” says De Ras.
Photographers can enter in fifteen different categories, including Advertising, Aerial, Architecture, Beauty/Fashion, Editorial/Documentary/Photo Journalism, Fine Art, Industrial, Medical and Scientific, Nude, Portraiture, Self Promotional, Sport/Action, Still Life, Musical/Theatrical,Wedding and Wildlife Environmental.
Photographers have the freedom to enter in more than one category, regardless of their trade. Photo journalists can, for example, enter in the Editorial/Documentary/ Photo Journalism category, the Sport/Action category, Portraiture or even Wildlife Environmental category.
Professional photographers who would like to enter the Sony Profoto Awards can do so by visiting www.profotoawards.co.za.