Less than a month left for photographers to enter for the Profoto Awards, sponsored by Sony α

The opportunity for professional photographers and photography students to enter for the Profoto Awards is drawing to a close. Presented by the Professional Photographers of Southern Africa (PPSA) and sponsored by Sony α (pronounced Alpha), the competition closes on 15 December 2008.
As one of the largest and prestigious photographic events in Southern Africa, the Profoto Awards is a premier showcase of professional photography that recognises, rewards and promotes photographers for their unique photographic talents, skills and dedication in producing truly exceptional photographic images.

Pieter de Ras, President of the PPSA, is excited about the number of multi-award winning photographers that have already registered on the website created to support the Profoto Awards, www.profotoawards.co.za. “The Awards promises to showcase the top talent in Southern Africa, including previous winners like Michael Meyersfeld, Amy Schoeman, Helga Khol, Libby Edwards, and Bob Cnoops.”

Photographers can enter in fifteen different categories, including Advertising, Aerial, Architecture, Beauty/Fashion, Editorial/Documentary/Photo Journalism, Fine Art, Industrial, Medical and Scientific, Nude, Portraiture, Self Promotional, Sport/Action, Still Life, Musical/Theatrical, Wedding and Wildlife Environmental.

Photographers have the freedom to enter in more than one category, regardless of their trade. Photo journalists can, for example, enter in the Editorial/Documentary/ Photo Journalism category, the Sport/Action category, Portraiture or even Wildlife Environmental category.

Entries will be judged by a panel of experts, which include picture editors, graphic designers, gallery experts and various luminaries within the photographic industry.

During the judging of the Profoto Awards by Sony α, the public will be invited to predict which image will be voted Image of the Year. The final judging will take place in January 2009, when the finalists' images will be screened on High Definition BRAVIA LCD TVs at Sony's head office in Midrand. The winners will be announced at a black tie awards ceremony in Johannesburg, in March 2009.

Following the awards ceremony, the finalists' images will be exhibited at local shopping malls during a roadshow across the country, where members of the public will be able to view the work of Southern Africa's photographic talent. These images will also be promoted in leading print publications, as well as on the internet.

The awards and subsequent exhibitions will showcase professional photography in southern Africa and will pay homage to the outstanding photographic talent in the region.

Professional photographers who would like to enter the Sony Profoto Awards can do so by visiting www.profotoawards.co.za.

20 Nov 2008 14:52