Sony's exhibition stand at the recent Audio Visual and Appliances Expo, held at the Sandton Convention Centre from 30 October to 2 November, was awarded best overall stand at the Expo. The stand was conceptualised and designed by Volcano Advertising, who also co-ordinated the manufacturing and erection of the prize-winning stand.
Sony's stand at the expo was extremely accessible, interactive and appealing to visitors.
Volcano used their stand at the expo to convey the message that Sony is an official partner of the 2010 Soccer World Cup.
Custom made settings were made for each product on display, in order for consumers to experience a lifestyle with Sony.
Stands were judged on creative appeal, presentation and range of merchandise, consumer friendliness, cleanliness, product and technological knowledge of the staff, their friendliness towards visitors and activities in general.
The Sony stand comprised their latest range of products, from camcorders and still cameras to BRAVIA LCD televisions and a wide array of home entertainment appliances.
Bradley Copeman, Volcano's Creative Director, says: “The salient objective was to design and develop a stand that would be extremely accessible, interactive and visibly appealing. We created a custom made setting for each product on display. For example, a ‘lounge' was created where visitors could sit down and relax while experiencing all the amazing attributes of Sony's latest High Definition BRAVIA TV sets, surrounded by Sony's latest Blu-ray players, amplifiers, speakers and other audio equipment.
"A ‘park' was also created where visitors could take pictures with camcorders, and then view them via Sony's range of Cyber-shot and Alpha digital still cameras.”
Copeman continues: “Sony is an official FIFA partner of the 2010 Soccer World Cup, and we used the AVA Expo as an ideal opportunity to convey this message to the thousands of people who visited the Sony stand. A huge soccer ball floated on top of the stand, and the combined FIFA partner logo formed an integral part of the Sony exhibition.”