Volcano Advertising pulled out all the stops and designed an exciting display stand for Sony's participation at the Digital Life Expo, which was held at the Sandton Convention Centre. The stand highlighted Sony lifestyle with an eye-catching display of Sony's latest technologies and entrenched Sony's status as the world leader in consumer electronics.
Bradley Copeman, Volcano's Creative Director, says: “We extended the latest Sony BRAVIA TV campaign theme and brought it to life to create a colour-rainbow from the back wall that cascaded onto the floor, right through to the entrance. The multi-coloured Sony bunnies were also depicted on the outside of the stand, inviting the visitors into the entertainment area.”
“We utilised the limited space available to us in such a way that the various Sony products were prominently displayed while allowing the visitors easy access to all the areas and products. All this was achieved in five days - from design to final set-up at the exhibition. Sony was most impressed with our efforts and delighted by the number of people that visited the stand.”