Sony's annual Expo has grown over the past three years into a must-visit event where consumers see the latest technologies in the consumer electronics market.
After hosting 40 000 visitors in 2006 at Sandton City and the V&A Waterfront, Sony Expo will also include Durban this year. Andrew Fraser, Senior Manager – Brand Management for Sony SA, says: “Sony's annual Expo has proved to be a resounding success. Not only do we introduce the latest technologies to the consumer, but it's also an opportunity for us to meet and interact with the consumer. All our Product Managers are at the Expo to answer questions and guide the consumer in making the correct purchasing decision. It's very important for Sony to build a personal relationship with all our current and prospective clients.”
The theme for Sony Expo 2007 is What's all the fuss about HD? Sony has decided on a novel and exciting way to demonstrate its cutting-edge HD products to the public by putting on a TV Game Show. The objective of the High Definition Game Show is to educate the consumer about the features and benefits of HD in a fun and exciting way – and what is more exciting than winning some great Sony prizes?
Sony is building a replica of a television studio at the Expo that is fully equipped with professional HD broadcast equipment. Visitors will therefore see how a television show is produced and all the equipment that is used in producing it. After each show, the visitors will be able to watch a recording of the Game Show and experience the vivid images, brilliant colours and crystal-clear sound of HD television.
As part of the HD World concept, Sony will also display and demonstrate the latest products at the Expo. These include:
The world's smallest High Definition Handycam
Sony OLED television – the next generation in TV technology – Only 3mm thick!!
The huge 70” (177cm) Sony BRAVIA High Definition LCD TV
Blu-ray Disc players that allows you to experience HD movies in your home
The new Alpha 700 DSLR camera and the full range of lenses that make this camera a serious player in the DSLR market
The latest VAIO notebooks with Blu-ray Disc
HD Gaming with PlayStation® 3
Exciting Home Theatre systems
And much more!
When and where
The dates and venues for Sony Expo 2007 are:
Sandton City Fountain Court (Gauteng): 11-14 October
Gateway Shopping Centre (KZN): 25-28 October
V&A Waterfront Market Square (Cape Town): 14-18 November