After the success of the much talked-about multi-coloured balls integrated ad campaign for Sony BRAVIA television, the bar was set extremely high for a follow-up campaign. In the ‘balls' ad, more than 250 000 balls went rushing and bouncing down the streets of San Francisco in a kaleidoscope of bright colours, giving impetus to Sony's testimony of: "colour like.no.other".
In Sony's new BRAVIA campaign they literally paint the town. Multi-coloured paint explodes from high-rise buildings and the ground around it in a symphonic dance that ends with the colours raining down over a playground.
Volcano extended the TV ad through-the-line to outdoor, print and in-store campaigns. The exploding paint theme is used effectively to demonstrate the superior colour reproduction of Sony's BRAVIA High Definition LCD televisions and achieves the key objective of highlighting the intrinsic supremacy of Sony's BRAVIA Engine that provides vivid, life-like colours for the viewer.
Paul Jackson of Volcano says: “Sony's latest ‘paint' campaign grabs the attention because of its originality and use of stunning visuals in all communication activities to the consumer. It's breaking through the advertising clutter in the consumer electronics market.”
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.