Volcano Advertising has established an association with Integrated Marketing Communications Holdings Ltd (IMC), one of the fastest growing marketing communications companies in Nigeria, with branches in Uganda, Kenya and Tanzania.
Volcano recognises this as an important step towards expanding its ever-growing links with countries throughout Africa. “It has become apparent to us, especially over the past year, that more and more South African companies are seeking to do business with other African countries, especially the vibrant economies in Nigeria, Uganda, Kenya and Tanzania,” comments Paul Jackson, Managing Director of Volcano.
“Nigeria, with its vast resources and a vibrant economy, is fast becoming targeted by companies in Southern Africa as a key player on the continent's marketing chessboard. Therefore, we believe that our association with the IMC Group will not only be mutually beneficial in terms of exchanging valuable marketing insights and information, but will form the ideal platform for our respected multi-national clients who wish to promote their brands and products in these lucrative marketplaces beyond our borders.”
Volcano's decision to form a relationship with the IMC Group was based on the knowledge that both companies share the same ethos, ethics and professionalism, which has endeared them to their long-standing clients.
The IMC Group of companies include 24-7 Advertising, Proview out-of-home media, Hurricane events management and MediaRev media specialists. They handle leading accounts such as International Health Management Services, Flour Mills of Nigeria, Jman, Semovita, PPC, Iman, Thermocool, Nordica and IGI insurance.
“Both the IMC and Volcano Group are committed to the growth and success of its clients' brands through the use of integrated communications, which through proven and highly successful research and marketing methodologies, and inspired by fully integrated creative solutions, form a single minded force that gives our clients' brands the desired exposure and galvanises them into brand icons; a reference point in any industry,” adds Adewale Oluwasegun, IMC CEO.