Volcano campaign results in growth for Cellini luggage

Volcano Advertising's recently modernised corporate identity and its new print campaign for Cellini's Cyber range vividly reflect the contemporary and continental personality of Cellini's innovative brand essence and avant garde positioning.
Volcano campaign results in growth for Cellini luggageThe effective use of the fashion store mannequins, synonymous with elegance and style, strongly highlights the quality that this chic luggage offers and encapsulates the core message that with Cellini Cyber, attention comes standard.

The print campaign, aligned with the updated Cellini creative concept, has been very successful in re-launching the Cyber range and positioning this range as an aspirational must-have fashion accessory, whilst maintaining the Cellini brand as a market leader and continuing to promote the brand's core brand message 'designed to travel in style'.

"Since Volcano Advertising created a new and more contemporary corporate identity and supporting advertising campaign for Cellini, we have experienced a phenomenal growth in sales both locally and internationally and we now have a clearer brand focus based on quality, style, innovation and added value," comments Alistair Seegers, Cellini Divisional Director.

28 Nov 2006 17:01