Volcano assisted Sony in producing and marketing the very successful Sony Expo 2006 that was held in Sandton City, Gauteng and at the V&A Waterfront in Cape Town. The key focus of the Expo was to demonstrate and highlight Sony's cutting-edge technology as we enter the High Definition era.
After the success of the Expo in Sandton City where 16 500 visitors were recorded, the Expo moved to the V&A Waterfront where 17 500 visitors experienced Sony's HD World displays that included the latest BRAVIA LCD televisions and the exciting new PlayStation 3.
The launch event for the Expo in Cape Town - where more than 300 guests and media were entertained - also served as the forum for Sony SA's announcement of its sponsorship as an official partner of the 2010 FIFA World Cup South Africa.
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