Volcano introduces Sony BRAVIA through 'bouncy balls' campaign

Issued by: Volcano Group
Volcano Advertising recently launched BRAVIA, the new LCD TV brand by Sony, into the South African market. Leveraging off the television commercial, featuring colourful bouncing balls, an integrated marketing campaign was implemented.

Click here to view the ad (2MB)
The commercial, created by Fallon UK, was shot in the USA and shows 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco. The rationale behind the spectacle was to underscore the fact that Sony BRAVIA LCD television shows colour, like no other, through a simple visual celebration of colour. The commercial recently won a Gold Lion at the Cannes Lions International Advertising Festival.

Continuing the theme of the Sony 'bouncy balls' TV commercial, Volcano Advertising has rolled out a marketing campaign to include print and airport media, billboards and shopping mall branding, as well as large scale outdoor media with the branding of Legacy Corner at Sandton Square.

The integrated marketing campaign reflects the colour, clarity and stylish innovation of BRAVIA LCD TV by Sony.



3 Jul 2006 09:11

<<Back





 
More options
BizLikeAdd to my favouritesSend to a friendPrint
Original
Gee you are so-
Unless you were forced to use their concept you suck ass you lazy losers. Posted on 7 Jul 2006 08:35
LikeReplyReport
Debs
I quite like the bouncy balls-
Have heard that the same concept has been used elsewhere, but fortunately I have not seen any 'overseas' ads in a really long time. So I must say that I like the bouncy balls. Best part is the frog! Posted on 11 Jul 2006 10:23
LikeReplyReport
Allison
What music is that?-
Whose wrote the song that accompanies the fall of the bouncy balls? Please help - it's driving me crazy! Posted on 12 Jul 2006 09:47
LikeReplyReport
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.