Volcano Advertising recently launched BRAVIA, the new LCD TV brand by Sony, into the South African market. Leveraging off the television commercial, featuring colourful bouncing balls, an integrated marketing campaign was implemented.
The commercial, created by Fallon UK, was shot in the USA and shows 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco. The rationale behind the spectacle was to underscore the fact that Sony BRAVIA LCD television shows colour, like no other, through a simple visual celebration of colour. The commercial recently won a Gold Lion at the Cannes Lions International Advertising Festival.
Continuing the theme of the Sony 'bouncy balls' TV commercial, Volcano Advertising has rolled out a marketing campaign to include print and airport media, billboards and shopping mall branding, as well as large scale outdoor media with the branding of Legacy Corner at Sandton Square.
The integrated marketing campaign reflects the colour, clarity and stylish innovation of BRAVIA LCD TV by Sony.
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