Volcano Advertising has designed a winning exhibition stand for the launch of Sony's Micro Vault products at the FUTUREX exhibition in the Sandton Convention Centre. The achievement is more noteworthy due to working within the parameters of a limited budget compared to competitive exhibitors.
The objective of the exhibition stand was to demonstrate the range of products as well as underscore Sony's technology in innovative new designs for data storage media. The event included launching the small Micro Vault 'Tiny' model which is approximately 1.5cm x 2.5cm, weighs about 1.5 grams and is available in storage capacities up to 2GB.
To assist in making the exhibition stand's design unique and innovative; Volcano opted for circular pillars as the main feature of the stand. This eye-catching designed not only caught the attention of the judges, but also allowed Sony to display the new Micro Vault products in such a way that all the display areas were easily accessible to the thousands of visitors.
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