In recent years, the role of the mobile bar has advanced to extend beyond the supply of 'drinks, snacks, a barman and waitresses' and now extends into brand engagement with the event's guests. This comes in the finer details of maximising the client's branding on the bars themselves, and through to aprons, serviettes, cup sleeves, shirts, caps - almost anything the client wants customised.
Alexia Lilikakis of Bar Motion explains, "Every event is an investment for a brand, and clients must ensure they extract value in brand awareness from this spend. Clients have recognised the fact that the bar itself is the ideal display to promote their brand to their customers or as an internal marketing promotion to engage with employees - the all-important ambassadors of their organisation. If every touch-point sings the brand's name,
it is assured the guests, and employees, will leave that event with the impression that they've engaged, especially when the details are thoughtful, creative, innovative and intelligent.
"We will apply our experience of how best to interact at events, maximising every awareness opportunity, but without the event being over-branded. It's a fine line that we understand."
Bar Motion specialises in the delivery of cappuccino bars, gelato or frozen yoghurt bars, health smoothie, frappe and milkshake bars, and can be found at www.barmotion.co.za