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Sunglass Hut adopts innovative RFID technology

When Sunglass Hut SA launched their innovative pop-up retail store concept - a 10x3m travelling retail shop, they knew that the launch night party had to be equally innovative and engaging for their select guests. And what better way to allow guests to show off the designer sunglasses on offer, than by posting photos of themselves on Facebook?
For this Liquid Lemon was called upon to make it all happen. Upon arrival, guests were given an RFID-enabled wristband. These wristbands, with the help of the Liquid Lemon staff, were registered to the guests own Facebook profile, thereby allowing the guest to scan their RFID wristband, have their photo taken, which was then and instantly uploaded to their Facebook page. At the same time, the photo was also uploaded to the official Sunglass Hut fan page.

897 photos were taken during the evening, equating to an average of approximately 2.99 photos per guest.

Considering that the typical South African Facebook user has an average of 145 friends, and there were 300 invited guests, the potential online audience was approximately 46 971 who would have been exposed to the Sunglass Hut RFID branded photos - an awesome branding achievement from the evening.

5 Feb 2013 11:04


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