The Axe Effect on coffee
Axe have given boys more than just their coffee to look forward to in the morning.
25 May 2012 11:36
The cheeky Axe boys teamed up with coffee media specialists, Tag 8 Media, to launch their sexy cleavage cup campaign on university campuses across the country during May and had students ordering their coffees by a different kind of cup size. Everybody got to feel the Axe Effect as they placed their hands around one of these nice, warm cups. The campaign, launching on National Cleavage Day, drove students to the Axe Facebook page and had connectors on campuses tweeting their "support" for the brand.
Axe brand manager, Vincent Viviers, felt the campaign was the perfect way to warm students up as winter approached and bring a smile to students while drinking their morning coffee, to help them recover from the events of the night before."
Released by Tag 8 Media
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