To launch their new range of Foundation Shades for Africa, Clinique have joined forces with Seattle in a campaign that takes the fuss out of choosing the perfect foundation by allowing customers to determine their ideal shade while sipping their coffee. The campaign, devised by coffee media specialists, Tag 8 Media, employs a take away coffee cup sleeve with a range of 15 foundation shades.
Each shade contains a die cut hole allowing the customer to match her skin tone with the ideal foundation shade on the sleeve simply by slipping the sleeve over her arm. Once the customer has chosen their ideal shade they are invited to visit the nearest Clinique counter where they will receive a free 7-day sample and consultation.
This coffee media campaign is a branch of Clinique's nationwide campaign to promote their 'New Shades of Africa' foundation range, which also includes television and magazine advertisements and viral advertising via Facebook and Twitter. To find out more visit the Facebook page