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Print espresso!

You never can tell when a good brand idea might pop into your mind. It could be between courses at a dinner party or midway through mowing the lawn. It could be in the quiet moments before you drift off to sleep or bright and early when the sparrows awake. Despite when it is that these ideas arise, turning them into a reality has just got a whole lot easier. Gone are the days of trying to elucidate your ideas to someone else only to wait a year for them to come to life. Now you can create your brand material and send them to print from the comfort of your home, any time, day or night.
HP Print Station has brought online a cost-effective branding solution that incorporates marketing and design expertise and superb printing and imaging. Available 24 hours a day, the online print station allows you to develop brand materials from business cards to brochures, letterheads to flyers, easily and efficiently. Customisable templates and support with design and conceptualization allow for a user-friendly experience that is further enhanced by the fact that your materials are sent to you in the post.

To publicise HP Print Station's new offering, they have partnered with Colourworks and Tag 8 Media who have activated an exciting promotional campaign across Seattle stores nationwide using posters, takeaway sleeves and coffee cup tags. Both the takeaway sleeves and tags bear a business card-like design with information about the new offering and a promotional print discount that the consumer can keep and redeem at a later stage. The ingenuity of the business card design is an excellent example of the brand alignment that Tag 8 offers. For more information visit www.hpprintstation.com.

"HP identified the need to offer convenience through quality designs & prints so business owners can focus on their core business. Perfect, eye-catching marketing materials are available at a click of a finger - you impress your customers!"

Boitumelo Tumi Dolamo
HP Print Station Program Manager
Hewlett-Packard South Africa
19 Apr 2011 13:57

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