Taking a breather is an essential activity that is too often overlooked. After all, what use are you to others if you're worn down to a pulp? Psychologies
magazine, which is 100% focused on keeping women informed of the secrets to a healthy and stress-free existence and overall better living, are encouraging women to take a break in their day to stop and smell the coffee.
To promote the drive, Tag 8 has teamed up with Seattle to create a campaign that takes media in the coffee space to a completely new level. With the aim of providing innovative ways to reach the consumer, Tag 8 has designed a coffee cup tag that is unlike anything seen on the market before. Order a coffee at Seattle and you will find attached to your cup a miniature Psychologies
magazine cover that opens to a centerfold baring subscription information and a coffee stain Rorschach test. The close proximity of the majority of Seattle stores to Exclusive Books outlets allows for an immediate response to the information provided as a result of the ease at which one can acquire the magazine. The alignment that Tag 8 has created amongst partners in this campaign is a good example of how innovative media can make all our lives that much simpler and easier.