These mementos, most often located on the midriff and derrière, quickly become the subject of New Years resolutions. But getting back into the swing of things isn't always easy, especially once a person has become accustomed to holiday pace and afternoon naps.
Seattle and Virgin Active have joined forces to get you back in the game with a few simple and easy steps. Your training starts with a coffee at Seattle. Your cup not only contains the energy you'll need to help you through the day, but also your ticket into the gym. Your coffee sleeve contains a complimentary workout and all you need to do is dust off your trainers and take it along with your kit to your nearest Virgin Active. And just like that, you're back on the horse.
If you decide to keep up the good work and join the gym during the month of January, Virgin Active will throw in an extra month on the house. Go on, the hardest part is over.