Psychologies partnered with Seattle Coffee Company, running coffee tags and posters to engage with their discerning customers. "Taking a few quiet minutes to savour a good cup of coffee is a simple ritual that can remind us to reconnect with ourselves in the midst of chaos," says
Psychologies editor, Tracy Melass. "The campaign asks playful questions - 'Is your cup half full or half empty?' - around this daily ritual which is, we think, enhanced when combined with a copy of the only South African women's glossy entirely focused on self-accomplishment."
"I love that
Psychologies has used intelligent, coffee relevant headlines - undoubtedly these will entertain and resonate with Seattle coffee drinkers," says Martin Coetzee from Tag 8 Media.
The October/November issue of
Psychologies magazine (featuring Julia Roberts) is on sale now, or to subscribe call 0860 106 380.
