This also, straight from Branson's mouth, "To celebrate and help the South African fans prepare, Virgin Active SA is launching 'Training the Fans', three football themed classes to ensure its fans are fan-fit so they can play their part in supporting their team."
Figured it out yet?
Finally the big day has arrived - the much-anticipated launch of the 2010 Soccer World Cup. South Africans all across the country are alive with Football Fever, and in support of this Virgin Active has also kicked off an exciting campaign in Seattle stores across the country.
Seattle coffee customers awoke to a variety of bright and colourful in-store media from take-away coffee sleeves, to sit-down coffee tags and posters. The campaign let Seattle customers know about the new soccer-themed classes at Virgin Active clubs, such as the Supa-Socca Circuit and Streaker Training. The media featured soccer themed images, from a red card-yielding referee to a super flexible soccer supporter!
"No matter who you are supporting during the World Cup, Seattle is a fantastic meeting point, to re-live the goals, dispute the ref's decisions or just discuss which player has the best body!" says Richard Lamb-Hughes, Head of Brand and Marketing, Virgin Active South Africa.