New media for Old Khaki

This winter Old Khaki wore their hearts on their sleeves with coffee-cup advertising that offered customers a free limited edition shirt if they took their coffee tag in-store and spent R650 or more. These creative tags were cutting-edge and cut out in the shape of a long-sleeved T-shirt, which hung from the handle of each Vida e Caffè coffee cup. This led onto the chillingly clever winter campaign that demonstrated how targeting the right consumers in the right environment can benefit your bottom-line.

The campaign was aimed at creating awareness of the Old Khaki brand, as well as generating sales throughout the winter months. With good coffee and Old Khaki generosity customers were keeping warm this winter.

And they weren't the only ones getting that warm feeling. Old Khaki Brand Manager, Candy Swart said, “Our Tag 8 campaign was the most effective promotion we have run. It was successful in driving foot traffic from Vida e Caffè to Old Khaki stores.”

“The Old Khaki concept is a great example of how brands can engage and interact in a fun and effective way in the coffee space.” Andrew Franks.

New media for Old Khaki

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