For Nedbank it was a first - in every sense of the word. Sue Parker from Nedbank Capital Marketing says, “Our Tag 8 campaign was great at creating awareness - we had lots of clients commenting on it and it certainly made our competitors aware! We'd definitely do it again.”
Coffee-lovers were kept interested, while caffeinated through a variety of creative messages. The campaign started with a strong brew as tags tantalised customer's curiosity and made way for coffee sleeves with messages to hold onto. Customers are hooked, or rather tagged, and looking forward to the third phase of the campaign in November featuring a mix of sleeves and tags.
“In today's economic climate, brands are looking for inventive ways to advertise. They want to capture their customer's attention in ways that they least expect, and in the coffee space, customers are more receptive to the brands message and are therefore more prone to interact with the media and have positive feelings towards the brand,” says Andrew Franks, Tag 8 Director.