BTM is a new campaign to catalyse, acknowledge and reward South African women who have risen above their own set of challenges and adversities to succeed and inspire. BTM was conceived by Octagon's MD, Qondisa Ngwenya (Q). BTM aims to promote and sustain a "Breaking the Mould" culture in South Africa. Over the years, Q has seen, repeatedly, how the power of leading female athletes and personalities can inspire and encourage audiences from all walks of life to achieve great things.
Comprising a number of critical initiatives, BTM will launch the 2012 season with a series of Pop-up Colleges at six universities led by four of South Africa's current leading Mould Breakers. The 2012 campaign will culminate in the arrival of the Williams sisters who will attend a coaching clinic in Soweto, a gala dinner and a televised exhibition match - the first time the sisters will meet each other in competition on African soil.
The Williams sisters have signed on to champion 'Breaking the Mould' because they exemplify how determination, passion, hard work and self-belief can turn dreams into reality, despite obstacles that one may face.
"We're extremely excited to be coming to South Africa", says Venus Williams. "After Serena's Gold Medal at the Olympics, her win at Wimbledon and now the US Open too, I look forward to taking my younger sister on in this Exhibition Tennis Match in South Africa!"
Serena adds: "We're proud and humbled to have been chosen for the inauguration of this women's empowerment platform and we hope we can help inspire South Africa's young women to break the mould too."
For the full story, to share your story of how you hope to break the mould or to see if BTM is coming to your university, please check out the BTM portal that has been created to connect people - www.africabtm.com
. About Octagon
Octagon (IPG: NYSE) is the world's largest sponsorship consulting practice, managing and influencing some $3 billion in sponsorship-related spending annually, and is a pioneer and leader in athlete & personality representation & management. With more than 800 employees worldwide, Octagon works with hundreds of blue-chip corporate clients, more than 800 athletes & personality clients and manages more than 13,400 events per year. To learn more about Octagon, visit: www.octagon.com.
Octagon SA is the premier sponsorship engagement agency in Africa, offering its clients a complete suite of professional services from: Sponsorship consulting, strategy development and implementation; competitor reviews and analytical comparisons; to event and hospitality creation & management, media and communications services and a full range of broadcast production and broadcast rights negotiations and management.